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Licor 43 boosts Zamora Company revenue
Spain’s Zamora Company saw a 3.8% increase in turnover to €169 million (US$197.8m) in 2017, bolstered by liqueur brand Licor 43.
Zamora Company’s wine and spirits portfolio includes Licor 43 and Martin Miller’s Gin
Last year was “crucial” for the Cartagena-based firm, which acquired a number of brands including Martin Miller’s Gin, limoncello producer Villa Massa and sangria brand Lolea.
Licor 43 experienced “continued growth” in Germany and Holland. The brand is the eighth best-selling premium liqueur in the world, according to the company. The company’s Ramón Bilbao Rioja brand also helped to generate revenue in 2017.
Zamora’s internationalisation strategy helped the family-run firm to enter new regions and increase revenue in international markets last year. Germany was the leading market for revenue growth in 2017, followed by Holland, Mexico, the US and Belgium.
The company is targeting a 52% revenue growth by 2020, which would amount to €256 million (US$299.7m).
“Zamora Company’s innate international calling has turned into an objective, since we predict that in 2020 55% of our business will result from sales on international markets,” said Emilio Restoy, managing director of Zamora Company.
During 2017, the Spanish company established a number of joint ventures in Germany, China, Australia and France.
The firm aims to grow its presence in China through its recent acquisition of Shanghai-based distributor Tintafina, and in the US through its purchase of American whiskey brand Yellow Rose.
Since 2012, the number of employees has increased by 38% to 372 and is expected to reach 425 employees by 2019.
The firm forecasts 40% of its revenue in 2020 will come from the wine division.
Restoy added: “The acquisitions and strategic partnerships that we have recently set up are the starting point from which Zamora Company is to see a healthy and sustained growth in the short-term, both nationally and internationally.
“At the same time, Zamora Company will uphold its solid and fruitful commercial strategy based on the capillary distribution of its premium brands across all its markets, along with an efficient and innovative marketing plan. All of this has been made possible by our fantastic team, a team who foresee further new incorporations in the short-term.”