Zamora acquires majority stake in Martin Miller’s Gin
Spain’s Zamora Company has moved into the gin category with the purchase of a majority stake in Martin Miller’s Gin for an undisclosed sum.
Launched by The Reformed Spirits Company in 1999, Martin Miller’s Gin is distilled in pot stills in England and shipped to Iceland, where it is mixed with Icelandic spring water.
The gin joins the Spanish producer’s drinks portfolio, which includes Licor 43, Villa Massa limoncello, El Afilador liqueurs and sangria brand Lolea.
Co-founders David Bromige and Andreas Versteegh, and CEO Jacob Ehrenkrona, hold the remaining 45% stake in the brand through Living Capital.
Ehrenkrona and Bromige will continue in their roles as CEO and creative director. Zamora Company’s CEO Emilio Restoy will take over from Versteegh as chairman of the board. He will continue as a board member with a focus on new product development.
The deal follows the firm’s acquisition of an equity stake in Yellow Rose Distilling in November last year, marking the company’s entry into the American whiskey category.
“As well as being the fastest-growing super premium gin in the Spanish market, Martin Miller’s Gin has also seen strong growth in other key gin markets such as Central Europe and the UK,” said Ehrenkrona.
“Sales have been particularly strong in the UK where they grew 50% in 2017, adding to a total global volume of 100,000 cases. Specifically in the key US market, key for the development of the brand, we will continue with the current importer.”
“However, in this partnership with Zamora Company, we will be able to considerably increase investment in brand building in the middle term. What is more, together we can break into new international markets by capitalising on the sales capacity of Zamora Company without compromising the product’s identity or its genuine spirit.”
Restoy added: “These acquisitions are part of the Zamora Company strategic plan with which we aim to constantly add value to the company with people and brands in order to enable us to reach our established goals of building a world class company with world class brands.”
For a brand history of Martin Miller’s Gin, click here.