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The top 150

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2013 2014 2015 2016 2017 %+/­-
1 Jinro Hite­-Jinro Local – Soju 67.4 70.9 71.8 71.9 75.6 5.2%
2 Officer’s Choice Whisky Allied Blenders & Distillers Whisky – Indian 23.8 28.4 32.9 32.9 32 -2.6%
3 Emperador Alliance Global Group Brandy 33 33 30.5 28 27.1 -3.2%
4 McDowell’s No.1 Whisky United Spirits Whisky – Indian 24.9 25.8 25.9 26.7 26.6 -0.4%
5 Smirnoff Diageo Vodka 26.1 25.6 25.8 25.5 26 2.0%
6 Tanduay Tanduay Distillers Rum 14 17 16.5 16.6 19.5 17.5%
7 Imperial Blue Pernod Ricard Whisky – Indian 10.9 14.1 17.5 18 19 5.6%
8 Royal Stag Pernod Ricard Whisky – Indian 14.8 16.1 17.3 18 18.7 3.9%
9 Johnnie Walker Diageo Whisky – Scotch 20.1 17.9 17.6 17.4 18.3 5.2%
10 Bacardí Bacardi Rum 19.1 18.2 17.4 17.2 16.8 -2.7%
11 Cachaça 51 Companhia Müller de Bebidas Local – Cachaça 19 18 16.8 16.7 14.7 -12.0%
12 Jack Daniel’s Brown­-Forman Whiskey – American 11.5 11.7 12.2 12.5 12.9 3.6%
13 McDowell’s No.1 Rum United Spirits Rum 16.2 16.6 16.2 14.9 12.5 -16.1%
14 Captain Morgan Diageo Rum 10.3 10.4 10.3 10.7 11.7 9.3%
15 Absolut Pernod Ricard Vodka 11.5 11.1 11 11 11.3 2.7%
16 Pitú Pitú Local – Cachaça 10.6 10.6 10.6 10.9 10.7 -2.2%
17 Original Choice John Distilleries Whisky – Indian 10 10.5 10.7 10.1 10.3 1.8%
18 Velho Barreiro Tatuzinho Local – Cachaça 9.8 9.8 9.9 9.9 10 1.0%
19 Jose Cuervo Becle Tequila N/A N/A N/A 8.9 9.5 6.4%
20 Hayward’s Fine United Spirits Whisky – Indian 8.3 9.6 7.4 8.2 8.9 8.5%
21 Jim Beam Beam Suntory Whiskey – American 6.9 7.4 7.4 8 8.9 10.6%
22 Martini Bacardi Speciality – Vermouth 10.8 9.9 9.4 8.9 8.7 -1.7%
23 Khortytsa Global Spirits Vodka 6.3 7 7.3 7.5 8.1 7.9%
24 Żubrówka Roust Vodka 4.4 5.2 6.2 7.1 7.9 11.3%
25 Hennessy LVMH Cognac 5.8 5.9 6.3 7 7.6 8.5%
26 Iichiko Sanwa Shurui Local – Shochu 8 8 7.8 7.8 7.5 -3.7%
27 Old Tavern United Spirits Whisky – Indian 8.7 8.6 9.4 8.8 7.4 -15.9%
28 Jägermeister Mast-­Jägermeister Speciality – Bitters 7.2 6.8 6.9 7.1 7.2 1.4%
29 Hlibny Dar Bayadera Group Vodka N/A 6.6 6.3 6.9 7.1 2.9%
30 8PM Radico Khaitan Whisky – Indian 4.8 4.3 4.1 5.7 7 24.2%
31 Crown Royal Diageo Whisky – Canadian 5.5 5.3 6.2 6.8 7 2.9%
32 Ballantine’s Pernod Ricard Whisky – Scotch 6 6.1 6.2 6.7 6.9 3.0%
33 Baileys Diageo Liqueurs 6.5 6.2 6.3 6.4 6.9 7.8%
34 Jameson Pernod Ricard Whiskey – Irish 4.6 4.9 5.3 6.2 6.9 11.3%
35 New Mix Brown-­Forman RTD 5.1 5.3 5.7 6.1 6.4 4.5%
36 Blenders Pride Pernod Ricard Whisky – Indian 4.2 4.8 5.6 6.2 6.4 3.2%
37 Bagpiper United Spirits Whisky – Indian 9.5 7.9 7.2 7 6 -14.3%
38 Fernet­Branca Fratelli Branca Speciality – Bitters 5 5.2 5.3 5.1 5.3 2.3%
39 Ypióca Diageo Local – Cachaça 6.5 5.2 4.9 4.8 5.1 6.3%
40 Gordon’s Diageo Gin 3.7 3.6 4.4 4.6 5.1 10.9%
41 JD & Cola Brown-­Forman RTD 4.9 4.7 4.6 4.9 5 2.7%
42 Ricard Pernod Ricard Speciality – Anis 4.8 4.8 4.8 4.6 4.6 0.0%
43 Grant’s William Grant & Sons Whisky – Scotch 4.7 4.4 4.4 4.5 4.5 1.3%
44 Royal Challenge United Spirits Whisky – Indian 1.8 2.5 3.6 4.7 4.5 -4.3%
45 Svedka Constellation Brands Vodka 4 4.2 4.1 4.3 4.5 3.2%
46 Havana Club Pernod Ricard Rum 3.9 4 4 4.2 4.4 4.8%
47 Pyat Ozer Alcohol Siberia Group Vodka 6.3 5.5 4.2 4.2 4.3 1.9%
48 Director’s Special Whisky United Spirits Whisky – Indian 4.3 4.4 4.6 4.7 4.2 -10.6%
49 Chivas Regal Pernod Ricard Whisky – Scotch 4.7 4.6 4.4 4.3 4.2 -2.3%
50 Aperol Gruppo Campari Speciality – Bitters 2.6 2.7 3 3.4 4 17.6%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2013 2014 2015 2016 2017 %+/­-
51 Bombay Sapphire Bacardi Gin 2.8 3 3.3 3.8 4 5.9%
52 Skyy Gruppo Campari Vodka 3.8 3.9 4 3.9 3.8 -2.1%
53 Morosha Global Spirits Vodka 3.3 3.3 3.4 3.5 3.8 9.8%
54 Magic Moments Radico Khaitan Vodka 2.9 3.2 3.5 3.6 3.7 3.0%
55 Krupnik Marie Brizard Wine & Spirits Vodka 5 3.5 4 4.4 3.7 -15.9%
56 Malibu Pernod Ricard Liqueurs 3.7 3.4 3.4 3.6 3.7 2.8%
57 Stolichnaya SPI Vodka 3.3 3.4 3.4 3.5 3.6 3.8%
58 Soplica Roust Vodka 2 2 2.5 3.1 3.5 12.9%
59 Tanqueray Diageo Gin 2.2 2.4 2.6 3 3.5 16.7%
60 Bangalore Malt Whisky John Distilleries Whisky – Indian 0.1 0.8 1.1 2.1 3.5 69.8%
61 Grey Goose Bacardi Vodka 3.9 4 4 4 3.5 -13.3%
62 Suntory Kakubin Suntory Spirits Whisky – Japanese 2.9 3.2 3.6 3.3 3.4 4.0%
63 Campari Gruppo Campari Speciality – Bitters 3 3.1 3.2 3.3 3.4 4.3%
64 Aguardiente Antioqueño Fabrica de Alcoholes y Licores de Antioquia Local – Aguardiente 4.3 4.2 2.5 3.6 3.4 -4.4%
65 J&B Diageo Whisky – Scotch 4 3.7 3.5 3.5 3.4 -2.9%
66 Yeni Diageo Local – Raki N/A 3.5 3.5 3.4 3.4 0.0%
67 Russian Standard Roust Vodka 3 3.1 3.2 3.3 3.4 3.0%
68 Belenkaya Synergy Vodka 6.1 4.7 3.5 3.7 3.4 -8.7%
69 Dreher Gruppo Campari Brandy 3.3 3.4 3.4 3.3 3.4 1.5%
70 Kanoka Asahi Breweries Local – Shochu 3.4 3.4 3.4 3.4 3.3 -2.9%
71 Medoff Eastern Beverage Company Vodka N/A 3.4 3.2 2.9 3.1 7.3%
72 William Lawson’s Bacardi Whisky – Scotch 2.8 3.1 3.1 3 3.1 5.0%
73 William Peel Marie Brizard Wine & Spirits Whisky – Scotch 2.7 2.8 2.9 3 3.1 3.3%
74 Old Admiral Brandy Radico Khaitan Brandy 3.9 3.5 3.3 3.5 3.1 -12.1%
75 Finlandia Brown­-Forman Vodka 3.5 3.2 3.1 3 3 1.0%
76 Black Nikka Asahi Breweries Whisky – Japanese 1.8 2 2.4 2.7 3 11.1%
77 Burnett’s Heaven Hill Brands Vodka 2.4 2.6 2.9 2.9 2.9 -1.1%
78 Beefeater Pernod Ricard Gin 2.6 2.6 2.7 2.8 2.8 0.0%
79 Sauza Beam Suntory Tequila 2.8 2.9 2.9 2.8 2.8 0.3%
80 Dewar’s Bacardi Whisky – Scotch 3 2.7 2.7 2.8 2.6 -5.7%
81 Seagram’s Pernod Ricard Gin 2.8 2.7 2.5 2.6 2.6 0.0%
82 Patrón Patrón Spirits International Tequila 2.1 2.2 2.2 2.5 2.6 5.1%
83 Label 5 La Martiniquaise Whisky – Scotch 2.5 2.6 2.6 2.6 2.6 -0.4%
84 Žołądkowa Czysta De Luxe Stock Spirits Group Vodka 4.9 4.2 3.5 3.5 2.6 -26.1%
85 Pinnacle Beam Suntory Vodka 2.8 2.6 2.5 2.6 2.5 -4.1%
86 Evan Williams Heaven Hill Brands Whiskey – American 1.7 1.9 2.1 2.3 2.4 6.0%
87 Ketel One Diageo Vodka 2.4 2.4 2.4 2.4 2.4 0.0%
88 Black & White Diageo Whisky – Scotch 1.2 1.3 1.4 1.8 2.4 33.3%
89 Green Mark Roust Vodka 5.8 4.2 2.5 2.2 2.2 0.0%
90 Bell’s Diageo Whisky – Scotch 2.5 2.5 2.2 2.1 2.2 4.8%
91 Martell Pernod Ricard Cognac 1.9 1.9 2.2 2.1 2.2 4.8%
92 Barcelo Ron Barcelo Rum 2.1 2.2 2 2.1 2.2 6.3%
93 Gosudarev Zakaz Synergy Vodka 1.6 1.6 1.8 2.4 2.2 -8.4%
94 Black Velvet Constellation Brands Whisky – Canadian 2.2 2.3 2.2 2.2 2.2 0.5%
95 Rémy Martin Rémy Cointreau Cognac 1.8 1.7 1.9 2 2.1 7.0%
96 De Kuyper Beam Suntory/De Kuyper Liqueurs 2.2 2.3 2.2 2.2 2 -5.9%
97 Cîroc Diageo Vodka 2.2 2.6 1.8 2.4 2 -16.7%
98 Canadian Club Beam Suntory Whisky – Canadian 1.9 1.9 1.9 2 2 -1.2%
99 Paul Masson Grande Amber Constellation Brands Brandy 1.3 1.6 1.9 2 2 1.5%
100 Maker’s Mark Beam Suntory Whiskey – American 1.4 1.5 1.6 1.7 1.9 10.6%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2013 2014 2015 2016 2017 %+/­
101 Žytniówka Roust Vodka 0.8 1.3 1.6 1.8 1.9 5.6%
102 Sobieski Marie Brizard Wine & Spirits Vodka 2.2 2 2 1.9 1.8 -5.3%
103 Talka Roust Vodka 2.8 2.8 1.8 1.6 1.8 12.5%
104 Signature Whisky United Spirits Whisky – Indian 1.6 1.6 1.5 1.6 1.8 12.5%
105 Contessa Radico Khaitan Rum 2.6 2.7 2.7 2 1.8 -10.1%
106 McDowell’s No.1 Brandy United Spirits Brandy 2.4 2.4 2.7 2.2 1.7 -22.7%
107 Seagram’s 7 Crown Diageo Whiskey – American 2.4 2.4 2 1.9 1.7 -10.5%
108 Buchanan’s Diageo Whisky – Scotch 1.9 1.6 1.4 1.7 1.7 0.0%
109 Passport Pernod Ricard Whisky – Scotch 1.4 1.6 1.9 1.7 1.7 0.0%
110 Bulbash Bulbash Vodka 1.5 1.7 1.3 1.5 1.7 9.7%
111 Jack Daniel’s Tennessee Honey Brown-­Forman Whiskey – American 1 1.3 1.5 1.5 1.6 8.9%
112 Muginoka Suntory Spirits Local – Shochu 2.1 2.1 2 2 1.6 -18.8%
113 Ron Medellin Fabrica de Alcoholes y Licores de Antioquia Rum 1 1 1 1.4 1.6 15.7%
114 Wyborowa Pernod Ricard Vodka 1.9 1.4 1.6 1.7 1.6 -5.9%
115 Clan Campbell Pernod Ricard Whisky – Scotch 1.7 1.7 1.6 1.6 1.6 0.0%
116 Sir Edward’s La Martiniquaise-­Bardinet Whisky – Scotch 1.4 1.5 1.5 1.5 1.6 3.9%
117 Kahlúa Pernod Ricard Liqueurs 1.6 1.6 1.5 1.5 1.6 6.7%
118 White & Blue Alcobrew Whisky – Indian 0.1 0.4 1.2 1.4 1.6 N/A
119 Eristoff Bacardi Vodka 2 1.9 1.8 1.7 1.6 -4.8%
120 Khaoma Asia Waters Vodka 1.6 1.8 1.4 1.5 1.6 4.7%
121 Wild Turkey (including Wild Turkey American Honey) Gruppo Campari Whiskey – American 1.4 1.4 1.4 1.5 1.5 3.4%
122 Campari Soda Gruppo Campari RTD 1.7 1.7 1.7 1.6 1.5 -3.2%
123 White Horse Diageo Whisky – Scotch 1.5 1.7 1.5 1.3 1.5 15.4%
124 Poliakov La Martiniquaise Vodka 1.2 1.3 1.4 1.5 1.5 2.1%
125 Lubelska Stock Spirits Group Liqueurs 2.5 1.8 1.3 1.3 1.5 14.7%
126 Gorbatschow Henkell Vodka 1.2 1.4 1.3 1.4 1.4 0.6%
127 100 Pipers Pernod Ricard Whisky – Scotch 1.3 1.4 1.5 1.4 1.4 0.0%
128 Prestige Stock Spirits Group Vodka 1.1 1.1 0.9 0.9 1.4 54.4%
129 Larios Beam Suntory Gin 0.9 1 1 1.2 1.4 12.7%
130 Žołądkowa Gorzka Stock Spirits Group Liqueurs 1.4 1.2 1.4 1.5 1.4 -10.0%
131 Torres Brandy Torres Brandy 1.4 1.4 1.4 1.3 1.4 1.6%
132 Old Port Rum Amrut Distillers Rum 1.5 1.8 1.9 1.7 1.3 -22.3%
133 Old Kenigsberg Alliance 1892 Brandy Factory Brandy 1.5 1.4 1.4 1.3 1.3 0.8%
134 Courvoisier Beam Suntory Cognac 1.4 1.4 1.3 1.3 1.3 -2.7%
135 Vat 69 Diageo Whisky – Scotch 1.2 1.2 1.3 1.2 1.3 8.3%
136 Don Julio Diageo Tequila N/A 0.4 0.9 0.9 1.3 44.4%
137 Cachaça 51 Ice Companhia Müller de Bebidas RTD 1.5 1.5 1.3 1.1 1.3 12.4%
138 Mistral Compañía Pisquera de Chile Local – Pisco 1.1 1.1 1.2 1.2 1.3 6.3%
139 Glenfiddich William Grant & Sons Whisky – Scotch 1.1 1.1 1.1 1.2 1.3 4.0%
140 El Jimador Brown-­Forman Tequila 1.2 1.1 1.1 1.2 1.2 6.6%
141 Appleton Gruppo Campari Rum 1.2 1.2 1.3 1.2 1.2 0.0%
142 Canadian Mist Brown-­Forman Whisky – Canadian 1.6 1.5 1.4 1.3 1.2 -4.2%
143 Kozatska Rada Bayadera Group Vodka N/A 1 1.1 1.2 1.2 0.0%
144 Ramazzotti Pernod Ricard Speciality – Bitters 1.3 1.2 1.3 1.2 1.2 0.0%
145 Amarula Distell Liqueurs 1.4 1.3 1.2 1.1 1.2 10.5%
146 Tullamore Dew William Grant & Sons Whiskey – Irish 0.9 0.9 1 1 1.2 12.4%
147 Tsarskaya/Imperial Collection Gold Ladoga Vodka 0.6 0.6 0.7 1 1.2 14.9%
148 Cointreau Rémy Cointreau Liqueurs 1.1 1.1 1.1 1.1 1.2 1.8%
149 Deep Eddy Vodka Heaven Hill Brands Vodka 0.2 0.5 0.7 1 1.2 15.0%
150 Božkov Stock Spirits Group Rum 0.9 0.9 1.2 1.1 1.1 3.5%

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