The top 10 fastest-growing spirits brands

20th June, 2018 by Nicola Carruthers

3. Don Julio


2017: 1.3m

2016: 0.9m

% change: 44.4%

This year’s Tequila Brand Champion, Don Julio, grabbed the third place spot in the list of fastest-growing spirits brands. The brand grew by 44.4% to join the ranks of the million-case-selling brands for the first time.

Brand owner Diageo pledged to invest US$400m to expand production facilities and agave farming capacity in Mexico in 2015. Don Julio sits within Diageo’s Reserve portfolio, along with recently acquired Tequila brand Casamigos.

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