The top 10 fastest-growing spirits brands

20th June, 2018 by Nicola Carruthers

For some high-performing spirits, 2017 was a year of intense acceleration. Here, SB rounds up the world’s fastest-growing spirits brands.

SB rounds up the fastest-growing spirits brands of 2017

SB rounds up the fastest-growing spirits brands of 2017

The list has been compiled as part of The Spirits Business‘s Brand Champions report, which is available to view here. As such, it includes only brands that sell more than one million nine-litre cases annually.

There are some familiar names in this latest round-up, meaning a number of brands have managed to sustain their impressive trajectory for yet another year.

Having loitered around the million-­case line for two years, Don Julio Tequila zoomed over the threshold in 2017, while Black & White Scotch comfortably hopped over the 2m­-case barrier with room to spare.

Brand owner Diageo also had success with Tanqueray – the group previously announced its intention to grow the brand in the US – and White Horse Scotch.

While the fastest­-growing spirits brands span all types of categories, price points and geographies, most seem to be smaller-­scale – at least among the ranks of million-­case brands.

Click through the following pages to discover the world’s top 10 fastest-growing spirits brands, listed in order of rising percentage.

Leave a Reply

Follow Us