The top 10 best-selling vodka brands

21st June, 2018 by Nicola Carruthers

2. Absolut

 

2017: 11.3m
2016: 11.0m

% change: 2.7%

Place last year: 2

Pernod Ricard-owned Absolut has maintained its spot as the second largest vodka brand in the world by a significant margin. The brand returned to growth last year following hefty declines in 2016 that resulted from an influx of flavour extensions.

In Pernod Ricard’s full 2018 financial year, the brand performed “strongly” in Europe, China and Latin America markets. However, the US remained “very competitive”.

Absolut’s Lime variant, released in January 2017, also performed well. This month, the brand released two flavoured vodkas made with fruit juice in the UK to answer demand from an increasingly health conscious consumer base.

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