The top 10 best-selling vodka brands

21st June, 2018 by Nicola Carruthers

Despite intense competition and shifting consumer trends, a number of vodka brands stormed to success in 2017. But which were the world’s biggest sellers?

SB reveals the best-selling vodka brands of 2017

SB ranks the best-selling vodka brands of 2017

Overall, the vodka category experienced marginal volume growth of 0.2% to 340 million cases in 2017, according to market research provider Euromonitor. Value sales are rising quicker – up from US$64.61 billion in 2016 to US$67.49bn in 2017 – suggesting continued premiumisation throughout the category.

Notable gains were made by Smirnoff (2%) and Absolut (2.7%) last year, with both brands returning to growth after declining or stagnant sales in 2016.

Following our recently published Brand Champions 2018 – our pick of those brands selling more than one-million cases annually that are performing exceptionally within their category – we run through the world’s best-selling vodka brands on the market today.

Click through the following pages to discover the top 10 best-selling vodka brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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