Unmissable exhibitors at TFWA Asia Pacific

30th April, 2018 by Melita Kiely

Attendees at this year’s TFWA Asia Pacific will be treated to some of the best the spirits world has to offer. The Spirits Business introduces the show and highlights some of the brands that will be wowing guests.

The travel retail world is gearing up to descend on Singapore for what promises to be the most action-­packed TFWA Asia Pacific Exhibition & Conference to date. More than 300 wine and spirits brands have been confirmed for the 2018 event, spanning all manner of alcoholic beverages, from gin and vodka to Scotch whisky, Tequila, Armagnac and brandy.

Proceedings will get under way on 6 May at the Marina Bay Sands Expo and Convention Centre, and will continue until close of play on 10 May. No fewer than 1,200 guests are expected to flock to this year’s show, which will start with the annual golf tournament, hosted in partnership with Interparfums, at 7.15am on Sunday morning at Raffles Country Club. By the evening, however, the alcoholic beverages will begin to flow as visitors are invited to the traditional Welcome Cocktail at 7.30pm – which will take place at the Gardens by the Bay. Attendees will be granted exclusive access to the Flower Dome, while sipping Champagne and cocktails, accompanied by a buffet.

After each busy day of perusing the hundreds of brands exhibiting at this year’s show, visitors will have the chance to unwind and mingle further at a host of TFWA parties throughout the week. Tuesday evening will offer guests the chance to relax at the Chill­-Out Party at the Mandarin Oriental Hotel. With a swimming pool and stunning city skylines to take in, the Lacoste­-sponsored party will also be offering massages, reflexology and gem therapy.

The following night will see the Singapore Swing Party at the JW Marriott hotel, designed to transport guests to a parallel universe. The TFWA Asia Pacific Bar will, of course, be open for business from Monday to Wednesday from 6pm-­7.30pm during the show, located on the terrace of the Marina Bay Sands Expo and Convention Centre. Drinks will be provided courtesy of this year’s exhibitors.

POWERHOUSE OF PROMISE

And what an exciting time it is to be part of the Asia Pacific travel retail market. The region is garnering huge potential as a travel retail powerhouse. Last year, airports in Hong Kong and Singapore reported record passenger numbers (72.9 million and 62.2m respectively), while the world’s first airport retail to accept digital currency was proposed in Brisbane.

China continues to be a driving force behind augmenting passenger numbers, bolstering the number of travellers through Changi Airport by 6% to 62.2m in 2017. Indian nationals also registered double­-digit growth there. Seoul Incheon’s Terminal 2 was officially opened last year and tourists from China seem to be on the rise, following a 40% drop thanks to the THAAD missile dispute. With more passengers passing through the region, business is sure to be booming in the surrounding markets.

As with previous years, the show provides a chance to discover new products, engage with brands’ latest marketing initiatives, sample current trends dominating the cocktail scene – and all while meeting acquaintances from the industry.

Erik Juul-­Mortensen, TFWA president, says: “I’m thrilled that this year’s TFWA Asia Pacific Exhibition & Conference is most certainly shaping up to be another successful event.

“We look forward to catching up with old friends as well as meeting new colleagues at what promises to be a great week in Singapore.”

Turn over to the following pages for a selection of unmissable brands exhibiting at TFWA Asia Pacific this year.

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