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Poliakov grows travel retail presence
French vodka brand Poliakov has expanded its availability in travel retail after securing distribution in Aelia Duty Free stores.
Poliakov Vodka has expanded its duty free distribution into 44 European airports
The La Martiniquaise-owned vodka brand will now be available in 44 airports across Europe, including sites in France, Luxembourg, Poland and Italy.
The listing with Aelia Duty Free, a subsidiary of Lagardere Travel retail, will also see Poliakov Vodka launch on board British ferries.
Constance Descamps, Poliakov Vodka brand manager, said: “With the growth of leisure passengers, it is essential to offer mainstream and famous brands to occasional travellers with an average purchasing power.
“Poliakov Vodka is a high-notoriety and unmissable brand that millennials and young adults are expecting to find in airport shops.”
Poliakov was previously listed in SB‘s rundown of the top 10 virtual reality spirits activations with its Ice Quest experience.