McConaughey and Wild Turkey launch Longbranch Bourbon
Matthew McConaughey has teamed up with Wild Turkey master distiller Eddie Russell to launch a new Bourbon inspired by the actor’s Kentucky and Texas roots.
The Dallas Buyers Club and Interstellar actor was named creative director for Gruppo Campari-owned Wild Turkey in 2016 under a multi-year partnership.
The new Bourbon, called Wild Turkey Longbranch, is made with a proprietary process that combines two separate charcoal filtration methods.
The first filtration process uses charcoal made from American white oak and the second uses charcoal made from Texas mesquite wood, which gives the Bourbon notes of smoky sweetness.
Made with eight-year-old Wild Turkey Bourbon, Wild Turkey Longbranch is described as a balanced blend of vanilla and spices.
On the palate, it has flavours of caramel, pear, and hints of citrus, followed by a subtle, smoky finish.
This launch marks the first time that Wild Turkey has unveiled a product that bears a signature of someone other than master distillers Jimmy and Eddie Russell.
“Longbranch, in its simplest form, is an extended hand, inviting a friend into your family,” said McConaughey.
“So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch.”
Bob Kunze-Concewitz, CEO at Campari Group, said: “Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now.
“As a lover of Bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they’ve done and have great expectations for this amazing new whiskey.”
Wild Turkey Longbranch will be available across the US in May for an RRP of US$39.99 and will roll out to additional markets around the world later this year.
Check out the video behind the creation of Wild Turkey Longbranch below.