This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Virtuous Vodka brand overhaul includes higher abv
Organic Swedish vodka brand Virtuous has increased its abv to 40% and will launch the new liquid within a revamped bottle design this spring.
New design for Virtuous VodkaSince it launched in 2013, Virtuous Vodka has been made from organic Swedish rye and bottled at 38% abv. The new abv is said to make the vodka an “even more versatile and adaptable” spirit.
The new look was created by design agency Crossover Creative AB, and now features a shorter bottle with angular characteristics and a more prominent logo.
Fabrice Limon, of Highball Brands, the UK distributor of Virtuous, said: “We were excited to receive the new bottle and branding; the stronger characteristics provide greater standout and visibility in the bar whilst still reflecting the personality of Virtuous.”
Virtuous Vodka made its UK debut in March last year with a selection of four flavours: Blond, Bitter Lemon, Raspberry and Ginger.