Takamaka Rum launches UK on-trade tour

Seychelles-based brand Takamaka Rum is set to embark on a tour of UK cocktail bars and launch its own cocktail competition.

Throughout April, the rum brand will host a bar takeover at five venues across the UK, launching an exclusive Takamaka-based cocktail menu at each location.

The brand’s tour of the UK will kick off at London’s Mint Gun Club on 3 April, before travelling to El Gato Negro, Manchester; Oporto, Leeds; 9Lives, London; and then finishing at Aloha, Liverpool, on 19 April.

Each venue will offer an exclusive cocktail menu, which will feature a number of Takamaka-based creations and a signature serve designed by bartenders from each venue on the tour.

The bar team behind the signature serve that sells the most over the course of the two-week tour will be eligible to win a trip the the brand’s distillery in the Seychelles.

Launched by brothers Richard and Bernard d’Offay, Takamaka rum is made in the Seychelles and was inspired by the pair’s grandad’s old rum recipe.

Distributed in the UK by Highball Brands, the distillery currently produces white, spiced, Extra Noir, and coconut-flavoured expressions.

The rum brand’s UK distributor, Highball Brands, recently announced it was adding London-based Bloomsbury Distillery to its distribution portfolio in the UK.