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Cask Liquid Marketing to distribute Compass Box in UK
Independent Scotch whisky blender Compass Box has named drinks agency Cask Liquid Marketing as its exclusive UK distributor.
Whisky blender Compass Box has named Cask Liquid Marketing as its UK distributor
Cask Liquid Marketing, which was formed in 2011 by Stuart Ekins and Richard Herbert, will handle the Scotch brand’s on- and off-trade sales and marketing.
Furthermore, as part of the new agreement Cask Liquid Marketing is set to launch a new bartending competition for Compass Box, called The Circle.
The new competition will see bartenders compete in teams of two, with the winning pair having the opportunity to create their own Compass Box blended whisky.
John Glaser, founder of Compass Box, said: “Cask’s expertise and network make them a perfect partner as we broaden our reach both in the on- and off-trade, and work to inspire a new generation of bartenders to discover what Scotch whisky can be.”
Founded by US-born Glaser in 2000, the Compass Box Whisky Co produces a range of blended malt and blended grain whiskies, and recently launched a new limited-edition expression to celebrate the growing number of women at the company.