Top 10 spirits marketing campaigns in January 2018

1st February, 2018 by Owen Bellwood

Astral Tequila

Astral Tequila has launched its first creative campaign, called This Calls For Tequila, starring actor and pop culture icon Jonathan Goldsmith.

The campaign sees Goldsmith bending a spoon with his mind, holding his breath for one hour and receiving a best actor award for a not­-yet-released movie.

Master sommelier and Astral founder Richard Betts said: “It’s been exciting for me to work with Jonathan and to share our dream with so many people.”

Goldsmith was previously known for his role as The Most Interesting Man in the World in commercials for the Dos Equis beer brand.

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