As some of the biggest gin brands tap into the trend for pink, we look at the leading producers adding a splash of millennials’ favourite colour to their spirits.

SB takes a look at some of the spirits targeting millennials with Instagram-worthy expressions

Last year, we predicted the pink gin trend would only grow with a number of big distillers following suit, including Diageo with Gordon’s Gin and, more recently, French drinks group Pernod Ricard, which announced its release of a pink variation of its Beefeater gin last week.

Alcohol producers are clearly taking note of the trend with more distillers unveiling a variety of pink spirits – and it’s not just gin either. Distillers are moving into pink vodka and liqueurs to target millennials with the most pleasing, rose-tinted expressions worthy of an Instagram post.

It seems the popularity of so-called ‘millennial pink’ is here to stay, as many distillers start to make their limited-edition rose-coloured expressions part of their permanent ranges.

Scroll through the following pages for our pick of the top 10 pink spirits. 

Burleighs Gin Pink Edition

Price: £42.50 for 700ml

Available: www.burleighsgin.com

Leicestershire-based gin brand Burleighs launched a pink gin in 2016, featuring botanicals such as preserved Japanese cherry blossom, pink grapefruit, hibiscus and rose flowers.

Originally released in a limited run of 600 bottles, Burleighs later made the pink edition a permanent part of its gin range.

Burleighs Gin Pink Edition is said to be “vibrant, smooth and fresh” and is presented in an opaque pink bottle.

For more information, click here.

Gordon’s Premium Pink Distilled Gin

Price: £16.50 for 700ml

Available: Tesco

Inspired by the Spanish gin trend, Diageo unveiled a pink variation of its Gordon’s gin last summer, inspired by the brand’s recipe from the 1800s and made with flavours of raspberry, strawberry and redcurrant.

Gordon’s Premium Pink Distilled Gin is said to have a “subtler touch” of juniper and is made “using only natural fruit flavours”.

For more information, click here.

Beefeater Pink

Price: £20 (US$27) for 700ml

Available: April 2018

Beefeater Pink has been created by master distiller Desmond Payne MBE and is based on the traditional Beefeater London Dry gin expression with the addition of strawberries to complement the “classic” Beefeater citrus and juniper flavours.

Bottled at 37.5% abv, you won’t have to wait long for this pink gin, which will launch in the UK and Spain in April, before rolling out to at least 12 markets globally this summer.

For more information, click here.

Chase Rhubarb Vodka

Price: £40 for 700ml

Available: williamschase.co.uk

First launched as a limited-edition by Herefordshire-based Chase Distillery, Chase Rhubarb Vodka soon joined the distillery’s permanent range due to popular demand.

To make the expression, Herefordshire-grown rhubarb is stewed then infused with Chase Vodka, before fresh rhubarb is added to give the vodka a hint of pink.

On the palate, it is described as “naturally sweet with a hint of tartness and pepper”.

For more information, click here.

Unicorn Tears Pink Gin Liqueur

Price: £8.99 for 50ml

Available: Firebox.com

This limited-edition miniature pink gin liqueur from off-the-wall retailer Firebox is made from “the tears of humanely raised unicorns”.

The liqueur first came to our attention in 2015, and following “phenomenal success” it returned for Valentine’s Day in a pink edition and scaled down to travel size.

It is described as “a bittersweet gin experience”, with “an iridescent, magically pink and glittery appearance that will blow your mind”.

For more information, click here.

Edgerton Original Pink Gin

Price: £24.25 (US$34) for 700ml

Available: 31dover.com, Master of Malt, Oddbins

Launched in 2011 as the ‘world’s first pink gin’, Edgerton Original Pink Gin is made in London using 15 botanicals, including classics like sweet orange peel, angelica and coriander, as well as grains of paradise and damiana.

Edgerton Pink Gin gets its pink tinge from pomegranate extract and is described as having “a rich complexity and a unique balance of light, sweet citrus and dry spice notes”.

For more information, click here.

Eden Mill Love Gin

Price: £30.00 (US$42.00) for 500ml

Available: edenmill.com

To help people get into the romantic spirit this Valentine’s day, Eden Mill created its very own Love Gin.  Bottled at 42% abv, the pink gin is made with botanicals including juniper, rose petals and hibiscus.

Created at the distillery in St Andrews, Scotland, the expression is described as having flavours of juniper, vanilla and green fruits, leading to a citrus and floral finish.

For more information, click here.

Pinkster

Price: £35.00 (US$49.00) for 700ml

Available: pinkstergin.com

Launched in 2013, British gin brand Pinkster is produced in Cambridge using fresh raspberries and black peppercorn, lending to its pink hue and “subtle fruitiness”.

Since its launch, Pinkster has also released gin-infused berries, called Boozy Berries, which are grown at Sunclose Farm, in Milton, near Cambridge.

For more information, click here.

The Lakes Distillery Rhubarb and Rosehip Liqueur

Price: £15 (US£21) for 200ml and £27.95 (US$39) for 700ml

Available: For pre-order on www.lakesdistillery.com

Cumbria-based The Lakes Distillery added a Rhubarb and Rosehip Liqueur to its range last month, made with signature Lakes Gin infused with rhubarb and rosehip.

It is described as having “a warming and sweet infusion that complements the fruity characteristic of the juniper-led classic gin”.

For more information, click here.

Rhuby Rhubarb Liqueur

Price: £28.99 (US$40.00) for 700ml

Available: Drinks Direct, The Whisky Exchange

Rhuby is a Swedish, ‘all-natural’ rhubarb liqueur, made with rhubarb sourced near the distillery in Åkers Styckebruk, Södermanland.

Bottled at 20% abv, the liqueur has been sweetened with sugar and softened with vanilla. It is recommended served in cocktails such as a Martini, or enjoyed as a pre-dinner drink.

For more information, click here.