James Marsden fronts second International Scotch Day

Diageo has recruited actors James Marsden, Suki Waterhouse, and supermodel Shanina Shaik to front a series of celebrations for the second International Scotch Day, held on Thursday (8 February).

(From left to right) Shanina Shaik, James Marsden and Suki Waterhouse at the Diageo Cambus Cooperage in Scotland

The UK-based drinks giant founded the event last year, which is a celebration of all things Scotch whisky.

This year’s celebrations will take place in over 70 countries worldwide, including India, Mexico, The Philippines and South Africa, where consumer and media engagements and red-carpet parties will take place.

Diageo’s 12 distillery visitor centres will also open their doors free of charge from the 8-11 February.

Marsden will travel to Manila on 6 February and Delhi on 8 February to celebrate the event.

Shaik will celebrate International Scotch Day in Johannesburg, and Waterhouse will be in Mexico City.

“I can’t think of a better place to be than in Mexico City for International Scotch Day”, said Waterhouse. “Scotch has always been my go-to drink and I have such an appreciation for its history and complexities”

Marsden said: “Scotch has always been one of my favourite drinks and I’m excited to travel to these two incredible cities to experience International Scotch Day with my fellow Scotch enthusiasts”.

Ronan Beirne, global brand marketing director at Diageo, added: “We chose to shoot the campaign creative at the iconic Cambus Cooperage against a backdrop of casks representing a tradition of craftsmanship that dates back centuries, alongside these three stylish personalities enjoying a Scotch together.”