Hood River Distillers supports reforestation campaign

1st February, 2018 by Owen Bellwood

Oregon’s Hood River Distillers is supporting the National Forest Foundation in its reforestation work, following devastating fires which hit the area last year.

Every bottle of Trail’s End Bourbon Whiskey sold during 2018 will see the distillery donate 50 cents to the National Forest Foundation

For every bottle of Trail’s End Bourbon Whiskey sold in 2018, Hood River Distillers will donate 50 cents to the National Forest Foundation’s Trees for US programme

The American distillery has guaranteed a minimum donation of US$5,000, which will support the planting of 5,000 native trees in the Pacific Northwest.

Wes Swaffar, director of ecosystem services at the National Forest Foundation, said: “We’re proud to partner with Hood River Distillers to support reforestation. This partnership will help support the re-planting of native forests in the Pacific Northwest at a time when our forests really need our help.”

On 2 September, the Eagle Creek fire broke out and burned through nearly 48,000 acres of land, threatening the heart of the Columbia River Gorge recreation area.

The Trees for US programme will see native species of trees, including Oregon Oak, planted across the affected area.

Hood River Distillers uses casks made from locally-sourced Oregon Oak to finish its Trail’s End Bourbon, which “imparts a bolder oak profile and does so very quickly”.

Casey Armstrong, senior brand manager for Hood River Distillers, said: “More than merely appreciating the natural beauty of our forests and natural resources, native hardwoods such as the Oregon Oak are vital to the DNA of Hood River Distillers and our brands.

“Our partnership with the National Forest Foundation gives us an exceptional opportunity to improve the forest habitat for native trees like our prized Oregon Oak to restore their strong footing in the Pacific Northwest.”

Trail’s End is bottled at 45% abv and is available in 750ml bottles for US$39.99.

At the end of 2017, Jose Cuervo parent company Becle entered into an agreement to purchase Canadian whisky brand Pendleton from Hood River Distillers for US$205 million.

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