Whitley Neill debuts Blood Orange Gin and Raspberry Gin
Halewood Wines & Spirits has expanded its Whitley Neill portfolio with the addition of two expressions – Blood Orange Gin and Raspberry Gin.
Following the “success” of the firm’s Blood Orange Vodka, Blood Orange Gin offers a “refreshing, intense” orange aroma, hints of “liquorice and coriander”, and a “smooth” finish.
Raspberry Gin delivers an “invigorating tartness from Scottish raspberries, complemented perfectly by undertones of liquorice and coriander, for a well-rounded finish”.
The new gins join the Whitley Neill range, which includes Original Handcrafted Dry Gin, Quince Gin, Rhubarb & Ginger Gin, and Blood Orange Vodka.
Leanne Ware, senior marketing manager for Whitley Neill, said: “Market data from across the on- and off-trade tells us there is still a large number of consumers entering the top of the funnel, discovering classic gins and beginning their journey of experimentation. As a result, the market for flavour innovation remains strong and Whitley Neill is positioned perfectly to capitalise on this, particularly with an increased presence in major retailers, such as Morrisons.
“To further expand our portfolio based on consumer demand is testament to the quality of the product, the brand’s heritage and craftsmanship behind every bottle that’s produced. Moreover, flavours that provide inspiration to the on-trade, particularly the growing cocktail culture, as well as which remain relevant in every season is a big factor in our rise up the ranks.”
Bottled at 43% abv, Blood Orange Gin and Raspberry Gin are available from Morrisons stores across the UK at an RRP of £26 each.
Earlier this month, Halewood reported a 100% increase in net profits in the year ending 1 July 2017 and said it is planning further acquisitions.