Whitley Neill releases Blood Orange VodkaBy Annie Hayes
Halewood Wines & Spirits-owned Whitley Neill Gin has moved into vodka with the launch of a new Sicilian-inspired blood orange variant.
Whitley Neill has expanded into the vodka category for the first time in a bid to expand the brand’s reach within premium on- and off-trade outlets.
Whitley Neill Blood Orange Vodka combines “zesty Sicilian orange aromas” with “earthy spices” to create a “smooth” liquid that can be enjoyed neat or as a base for cocktails.
Tina Connolly, brand manager for Whitley Neill, commented: “The Whitley Neill brand is all about the essence of discovery and using unique flavour combinations to deliver distinctive new tastes and experiences for consumers.
“We’ve created a particularly smooth liquid for Whitley Neill Blood Orange Vodka, which taps into both the growing premium vodka category and current consumer trends for orange flavoured spirits, allowing bartenders to craft a mixture of serves.
“The bright orange bottle will also create significant stand-out on shelf and attract new consumers to the premium vodka category.”
Halewood’s vodka portfolio now includes JJ Whitley Potato Vodka and Rhubarb Vodka as well as the Red Square Vodka brand, which has recently been re-launched.
Whitley Neill Blood Orange Vodka is available in 700ml and 50ml bottles with a 43%. A 200ml bottle will be launched in the coming months.
The RRP for Whitley Neill Blood Orange Vodka is £26.