Top spirits marketing campaigns in December 2017

3rd January, 2018 by Owen Bellwood


Diageo’s Join the Pact campaign has collected almost seven million pledges to never drink and drive. The Join the Pact campaign is fronted by former and current F1 drivers Fernando Alonso and Mika Häkkinen, and has exceeded its target to collect 5m pledges a year earlier than expected. Mika Häkkinen said: “I have been working on this campaign from the very beginning, and it’s fantastic to see how we have reached people around the world.”

Diageo launched the campaign in 2008 as part of its efforts to tackle drink­-driving.

One Response to “Top spirits marketing campaigns in December 2017”

  1. Sara Quinn says:

    I am the best critique for this!

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