Were these the biggest spirits trends of 2017?

28th December, 2017 by admin - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10

Tequila

Mezcal-Vago-Agave-TequilaJon Anders Fjeldsrud, agave ambassador, Amathus Drinks –
“I predict that we will see existing brands teaming up or be bought up by established drinks companies, and a focus on this so-called ‘super premium’ category of Tequilas.

“We will see more mezcal brands, still driven by the hospitality industry but with more interest from consumers, and we will also see other agave spirits coming to this market like raicilla, and mezcal from other regions.”

Eduardo Gomez Resediz, founder and director, Tequila & Mezcal Fest –
“Tequila 100% premium and super premium will continue to grow. Big Tequila brands are creating awareness that Tequila is not just a party drink – they want people to look at it as a drink that can be enjoyed like wine or beer which pairs well with food. Mexican cuisine is growing and that is also helping massively.

“Brands want consumers to think or perceive premium Tequila as they do with whiskey; a spirit that can be sipped. In the case of artisanal Mezcal, it will also continue to grow together with the new trends of craft and small batch products.

“I believe that all single malt whiskey drinkers are Mezcal drinkers but they dont know it yet  – however, more and more consumers are realising it.”

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