The week in pictures

8th December, 2017 by Owen Bellwood

Southern Comfort has launched a new campaign focussing on its New Orleans roots as it seeks to drive sales over the Christmas period.

Southern Comfort’s new campaign will appear in UK cinemas and on posters across the British Rail network, using the strapline ‘The Spirit of New Orleans’.

Amanda McLeod, Hi-Spirits marketing director, said: “The new Southern Comfort campaign emphasises the brand’s connection with the colourful city of New Orleans, as well as spotlighting the new bottle and label design, dialling up the brand’s whiskey credentials.”

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