SB names Grand and Taste Masters 2017

6th December, 2017 by admin

After a year of blind tastings and assessments, The Spirits Business has announced the Grand Spirit Masters and Taste Masters from its Global Spirits Masters 2017 series.

Atom Brands is the overall Grand Sprit Master 2017

The awards were announced during The Global Spirits Masters Awards Lunch at Frederick’s in London on Friday (1 December).

The Global Spirits Masters is a blind tasting competition run by The Spirits Business using expert panels of independent judges. A total of 18 competitions have been held throughout 2017.

The Grand Spirit Master from each category is the company that gathered the highest number of points from throughout the day.

The Taste Master is the single expression considered by judges to be the ‘best in class’ of each particular competition.

“2017 has been remarkable year for The Global Spirits Masters, which has yielded more entries and more medals than ever before,” said Amy Hopkins, editor of The Spirits Business magazine.

“The level of quality across all categories in the competition was truly outstanding – a heartening sign that innovation in the spirits industry is in rude health.

“I’d like to thank our judges from throughout the year – without their skills, enthusiasm and professionalism, the competition wouldn’t be what it is today.”

Following impressive wins in The Scotch Whisky Masters, The Gin Masters and The Design & Packaging Masters, Atom Brands – owner of brands such as That Boutique-y Whisky Company, That Boutique-y Gin Company and Ableforth’s – clinched the overall Grand Spirit Master 2017 title, having accumulated the most points from throughout the year.

“We truly couldn’t be more delighted at this incredible haul from one of the world’s most highly respected blind tasting competitions,” said Ben Ellefsen, Atom Brands managing director.

“Every single one of our brands carries liquid quality as its most important asset, and we’re simply over the moon that the judges have recognised this in such a spectacular way. The additional award for the efforts we put into packaging those liquids is the final feather in the cap of a simply fantastic year.”

Click through to the following pages to see the complete list of Grand Spirit Masters and Taste Masters for 2017.

One Response to “SB names Grand and Taste Masters 2017”

  1. A nice lineup of industry brands and spirits.

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