Kilchoman intros high-tech whisky labels
Islay distillery Kilchoman has partnered with Norwegian firm Thinfilm Electronics to create high-tech whisky labels.
The Kilchoman distillery will use Thinfilm’s near field communication (NFC) technology to engage and educate consumers in a “new, unique way”.
The ‘barley-to-bottle’ distillery was founded in 2005 and is the first new distillery to be established on the island in more than 124 years.
The company is now looking to enhance its consumer engagement by using the Norwegian firm’s NFC technology.
Founder and managing director of Kilchoman Distillery, Anthony Wills said: “We fully recognise the importance of connecting directly with our customers and providing experiences that are informative, educational and interesting.”
He added: “Thinfilm’s NFC solution is an ideal way to deliver this content in a seamless and simple format. We believe it will help Kilchoman strengthen existing relationships and establish many new ones.”
Bottles of the Islay whisky sold in the European market will soon feature ‘smart’ hangtags which incorporate the electronics company’s NFC SpeedTap technology, allowing Kilchoman to initiate one-to-one engagements with customers through the tap of a smartphone.
The new, high tech whisky labels will be rolled out on Kilchoman’s two flagship whiskies, Machir Bay and Sanaig.
Davor Sutija, CEO of Thinfilm said: “Kilchoman’s unique approach is an integral component of the company’s brand and has generated a significant following among whisky enthusiasts around the globe. We are excited they chose our NFC solution to enhance those connections with customers and fuel additional business growth.”