Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie

Sailor Jerry

Spiced rum brand Sailor Jerry unveiled a virtual reality tattoo parlour at this year’s music festival Bestival in Dorset, UK.

The Sailor Jerry Living Ink at Jerry’s Parlour experience made its debut appearance at the four-day festival with Sailor Jerry UK brand ambassador EmmaLi Stenhouse.

Paying homage to Norman ‘Sailor Jerry’ Collins, guests entered the Sailor Jerry world via the VR parlour. Visitors enjoyed in-built projections of Sailor Jerry’s flash artwork mapped onto their arms, including the iconic hula girl and a lion’s head.

Leave a Reply

Subscribe to our newsletter