Highland Park unveils Voyage of the Raven in GTR
Edrington-owned Highland Park has launched a limited-edition single malt whisky exclusively in global travel retail – called Voyage of the Raven.
Voyage of the Raven draws on the raven’s position in Norse history and mythology. For the Vikings, the raven was a “powerful symbol of victory” in battle.
The expression is matured in a high proportion of first-fill Sherry seasoned oak casks. It is described as having “nutmeg, cinnamon, peach skins, aromatic smokiness” on the nose, while the palate has notes of “sweet vanilla, light cedar, warming spices, aromatic smokiness”.
This new expression marks the start of the transition between the current Warrior Series and a new travel retail exclusive range to be launched in spring/summer 2018.
“This very special single malt is rich dark and spicy, featuring Highland Park’s signature aromatic smokiness produced by the distillery’s unique woodless peat, hand-cut from Hobbister Moor,” said Jason Craig, brand director.
“With only a fixed volume produced, combined with an eye-catching bottle and carton and a very attractive price point, we are confident that Voyage of the Raven will prove to be a highly desirable expression for Highland Park collectors and whisky connoisseurs as well as an attractive gift for shoppers in travel retail.”
Igor Boyadjian, managing director, Global Travel Retail at Edrington added: “Voyage Of The Raven is an important launch for Highland Park in travel retail, set to build on the success of the hugely popular Warrior series. With storytelling and engagement playing an increasingly important role in the channel, Highland Park’s unique heritage and visual identity lend themselves perfectly to differentiated offerings that truly stand out.”
Highland Park Voyage Of The Raven is available now at an RRP of €65. Produced in fixed volumes, it is anticipated stocks will last 12-18 months.