Patrón adds extra añejo Tequila to core rangeBy Amy Hopkins
Patrón Tequila has expanded its core line for the first time in 25 years with the launch of an extra añejo variant.
Patrón Extra Añejo Tequila joins Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months) in Patron Tequila’s permanent range.
The expression has been distilled from 100% weber blue agave and has been aged for more than three years in American, French and Hungarian oak barrels. According to Patrón, extra añejo is the fastest growing category in Tequila.
“When Patrón launched nearly three decades ago, the world was a very different place for Tequila,” said Lee Applbaum, global chief marketing officer at Patrón Spirits. “Fast forward to today, the evolution of the ultra-premium Tequila category has been extraordinary, as more people across the globe have come to recognise and value the sophistication of this world-class spirit.
“Patrón Extra Añejo is an excellent example of this rapidly changing consumer appreciation for fine Tequila, and we’re delighted to share this new expression with spirits aficionados everywhere.”
In line with the rest of the core range, Patrón Extra Añejo has been hand-numbered and hand-labelled. The Tequila carries an RRP of US$89.00 and is now available across the US.
Earlier this year, Patrón collaborated with Oscar-nominated director Guillermo del Toro to launch a limited edition bottling made from a “rare” blend of Tequilas, called Patrón x Guillermo del Toro.