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Conor McGregor’s Notorious whiskey faces trademark issue

Professional fighter Conor McGregor’s Irish whiskey brand Notorious has been challenged by the founder of Carlow Brewing Company, who owns the rights to a European trademark of the same name.

The trademark for Conor McGregor’s Irish whiskey brand Notorious has been challenged

McGregor announced the brand would be “coming soon” at a press conference following his boxing debut on 26 August, where he held a glass of whiskey in one hand in the other.

However according to the Irish Times, founder Seamus O’Hara – whose company last year launched Notorious Red IPA pale ale – is looking to block the sportsman from registering the trademark across Europe.

Before the world-famous Mayweather fight, which pundits labelled “the biggest boxing match of the century”, McGregor filed an application with the European Union Intellectual Property Office (Euipo).

O’Hara, who owns the trademark for alcoholic and non-alcoholic drinks across the continent, has reportedly hired Madrid law firm A2 Estudio Legal to intervene.

McGregor is represented by Dublin trademark attorneys, FR Kelly.

Some have called McGregor’s plans for the brand into question after the bottle at the conference appeared to misspell ‘whiskey’.

The label instead referred to the brand as ‘whisky’ – prompting speculation that plans to launch the product are still in very early stages.

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