MTV’s Rob Dyrdek co-founds Black Feather Whiskey
Former American professional skateboarder and MTV reality star Rob Dyrdek has partnered with Jeremy Rawle and Travis Pastrana, of action sport collective Nitro Circus, to launch a Bourbon brand.
Bottled at 43% abv, Black Feather Whiskey sources its indredients from Indiana, is bottled in Houston, Texas and headquartered in Salt Lake City, Utah.
“I am not only excited for the opportunity to invest, but also to step into the active advisory role to help support bringing this whiskey life,” said Dyrdek. “I am incredibly selective about the companies I partner with, however Black Feather immediately rose above, due to the innovative and passionate group of individuals driving the brand that embody this ‘do-or-dier’ spirit.’
To tie in with the launch, Black Feather has planned social content and events themed on “highlighting the artists, craftsmen, creators, tradesmen and doers who were forged by creative fires”.
“We founded Black Feather Whiskey for those wanting a whiskey with some soul. Those who aren’t afraid of hard work or getting their hands dirty. Those who want a whiskey that’s as much of a workhorse as they are.” said Rawle.
“As whiskey lovers, we wanted to make a smooth ride of a whiskey you don’t have to work to drink. It starts big with an 86-proof kick, then an easy-going, sugar-char finish.”
Black Feather Whiskey is available in Texas and Utah at the RRP of US$30.00 for 750ml, with California, Colorado and online orders to follow in the coming months.