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Martini and Bar Termini plan second charity bike ride
Vermouth brand Martini has once again teamed up with Tony Conigliaro’s Bar Termini in London to organise a charity bike ride across Italy.
Bar Termini and Martini are organising their second annual charity bike ride
The 200km cycle will start in Milan on Saturday 23 September and finish on Monday 25 September in Turin – connecting two of Italy’s aperitivo cities.
A total of 30 amateur cyclists from the food and drinks industry will take part in the journey, and will be invited to each choose a charity to benefit from the funds raised. It follows the success of last year’s inaugural charity cycle.
Roberta Mariani, Martini global ambassador, said: “We are thrilled to be working once more with Tony Conigliaro and the team at Bar Termini – one of the world’s most celebrated bars – to support the Milano Torino Cycle Event.
“It’s going to be an amazing weekend of intense competition, physical challenge, friendship, festivity and great food and drinks – I can’t wait.”
Conigliaro said he was “really excited” about the partnership’s second year.
He added: “Italian aperitivo culture is the essence of Bar Termini, so riding this journey is a very special experience for us, but important for the team is the goal of raising even more money for charity than last year.”