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Hine Cognac names Speciality Brands UK distributor
Cognac house Hine has appointed Speciality Brands as its UK distributor, effective from this month.
Hine Cognac has partnered with Speciality Brands for its UK distribution
Speciality Brands, which distributes spirits including Diplomatico, Cocchi, Nikka, Michters and Rutte, will be responsible for the supply, development, sales and marketing of Hine Cognac throughout the UK.
Hine’s new partnership comes in the midst of a design change across its entire portfolio, which was revealed in June – beginning with the brand’s H by Hine VSOP expression.
Chris Seale, managing director of Speciality Brands, said: “Hine is one of the most highly regarded Cognacs with a reputation built on 250 years of craftsmanship and innovation.
“We are extremely excited about the future for Hine and very much looking forward to activating some of the plans that the team in Jarnac have been working on.”