The top 10 ‘up-and-coming’ spirits brands

20th July, 2017 by Amy Hopkins

Spanning brandy, whisky, Tequila, rum and gin, these are the brands on the verge of breaking through that all-important million-case threshold.

Last year The Spirits Business introduced an up­-and­-comers section to its Brand Champions report to explore those brands poised to break the magic million case mark – and those that have just dipped below, but may be set for a return. Graduates from the list include Deep Eddy, this year’s Vodka Brand Champion.

Who will follow? With 12% growth and case sales of 980,000, it seems a safe bet that Beam Suntory’s Cruzan will join the rum ranks in the coming 12 months. And it’s difficult to see a world in which William Grant & Sons’s trailblazing gin Hendrick’s won’t sustain its 20% growth trajectory and line up alongside the likes of Larios next year. Don Julio, too, should be another contender, although its 125% growth in 2015 has fallen flat.

What about those relegated from the Brand Champions group? If Amrut’s Silver Cup Brandy can ride out the challenges of the Indian market, there’s growth to be harnessed. Similarly, if compatriot White Mischief can hold firm and tap into a niche there’s scope to grow in the rapidly premiumising sector.

Click through the following pages to discover the world’s top 10 up-and-coming spirits brands, listed in order of their nine-litre case sales.

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