The top 10 fastest declining spirits brands

25th July, 2017 by Annie Hayes

As a million case-selling brand, navigating turbulent market conditions, consumer trends, and geopolitical and economic headwinds is no mean feat. Here, The Spirits Business rounds up the world’s fastest declining spirits brands.

The Spirits Business rounds up the world’s fastest declining spirits brands

While the idea of The Brand Champions report is to celebrate excellence in each category, it is always an informative exercise to examine those brands that, for any number of reasons, have shed volumes over the past year.

It is also important to note that steep declines in volumes don’t necessarily reflect a slump in values – with premiumisation a compelling trend, it may be that some of the brands on our fastest declining list have upped their game in other areas.

While Indian brands, or players in the market, dominate the list, the losses are far from across the board – as our Indian Brand Champion, and fellow Radico Khaitan brand, 8PM will attest.

Two vodkas on the fastest declining list show the category is still feeling the pinch – while growth is slowly returning, the Eastern European/Russian homeland is still in negative territory. Onwards and upwards for 2017.

Click through the following pages to discover the world’s top 10 fastest declining spirits brands.

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