NB Gin enters rum market with new expressions
Scotland-based NB Gin is set to make its debut in the rum category with the launch of three new expressions this autumn.
The company will launch a white rum, a white “fruity” rum and a “London Dry spiced” rum, which are all made using a retort still and British molasses.
The new expressions have been produced after months of research and experimentation and will feature the same contemporary branding as its flagship NB gin and vodka brands.
Launched in late 2013, NB Gin is increasing its production due to “overwhelming” demand from UK and global markets.
The company is currently building a new distillery in the Scottish county of East Lothian, which will allow the distiller to expand its production to a 24-hour operation.
According to Vivienne Muir, CEO of NB Gin, work on the distillery is “progressing well”.
The firm also recently secured a deal with Instil Drinks Company, which is taking on distribution of NB Gin, NB Gin Navy Strength and NB London Dry Citrus Vodka, in England and Wales.
The deal will see the spirits being supplied to all sectors of the on-trade and off-trade, including wholesalers, other distributors, Michelin-starred restaurants, independent pubs, and premium retailers. It is expected to “result in a major uplift” in UK sales for NB Distillery.