Diageo’s fastest growing spirits brands 2016/17

31st July, 2017 by Annie Hayes

5. Crown Royal

Organic net sales: +12%

North American whiskey represents 9% of Diageo’s net sales, and grew by 11% in 2016/17. In North America alone, net sales increased by 13% following the launch of Crown Royal Vanilla and the continued growth of Crown Royal Deluxe and Crown Royal Regal Apple. Within its domestic Canadian market the brand continued to benefit from its ‘We Make Whiskey The Canadian Way’ campaign, designed to highlight the brand’s quality and craftsmanship.

One Response to “Diageo’s fastest growing spirits brands 2016/17”

  1. Val Hunter says:

    As we are now seeing gin in the ascendancy in all its forms can you please bring back the original Booths Gin, it was simply the best.

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