Diageo’s fastest growing spirits brands 2016/17

31st July, 2017 by Annie Hayes

Diageo witnessed solid growth across almost every spirit category in 2016/17 – but which of its brands progressed the quickest? The Spirits Business counts down the fastest growing spirits brands from the world’s largest drinks group.

Diageo’s ‘global giants’ enjoyed strong single-digit growth in 2016/17

Last week, Diageo revealed that its organic net sales had risen by 4% to reach £12.1 billion (US$15.8bn), with growth across all key regions.

Its ‘global giants’ ­– Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness – enjoyed strong single-digit growth, with the exception of Guinness, which remained flat, and Smirnoff, which was down by 1%

However, it was Diageo’s ‘local stars’  and ‘reserve’ brands that enjoyed the most rapid growth in 2016/17, with each categories up by 9% and 7% respectfully.

Across the following pages, we count down Diageo’s fastest-growing brands over the last 12 months, on an organic basis.

One Response to “Diageo’s fastest growing spirits brands 2016/17”

  1. Val Hunter says:

    As we are now seeing gin in the ascendancy in all its forms can you please bring back the original Booths Gin, it was simply the best.

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