The top 10 best-selling vodka brands

21st June, 2017 by Annie Hayes

3. Khortytsa

2016: 7.51m
2015: 7.29m
% change: 3.02%
Place last year: 3

Another solid performance from Global Spirits’ Khortytsa saw it retain its top three vodka spot while adding more than 200,000 cases to its annual sales tally. But some analysts might have expected more from the brand, given Global Spirits’ increased activity in the key US market following a significant 2015 investment and restructure. In May 2016 the firm appointed General Beverage Sales Company to expand US distribution, while senior sales team appointments in December saw experienced execs Jose Guerrero and Jim Amstutz charged with growing the brand alongside sibling Leaf Vodka. “In an effort to position the organisation for rapid and continued growth in 2017, we have realigned our sales team to maximise our market opportunity,” CEO Maxim Dubossarsky said at the time. As such, expect Khortytsa to notch up stronger growth still over the course of this year.

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