The top 10 best-selling vodka brands

21st June, 2017 by Annie Hayes

5. Krupnik

2016: 4.40m
2015: 4.00m
% change: 10.00%
Place last year: 8

For parent company Marie Brizard Wine & Spirits’ woes (the company is currently implementing its BiG 2018 turnaround plan) Krupnik has picked up pace in recent years, posting impressive gains and winning back almost all ground lost during the vodka crisis. The second biggest-selling brand in Poland, Krupnik has cleverly built on tradition and its classic taste profile to up its consumer mindshare standings, building on 14.29% volume gains in 2015 to add a further 10.00% uplift in the last calendar year. “In Eastern European countries, pure vodka is drunk mainly in shots. No additives like juice changes it’s taste, so this is why only the best quality vodkas like Krupnik are leaders,” Stanislas De Parcevaux, MBWS’s group chief marketing and digital officer, told SB in May. Will the uptick last? All signs suggest so. After climbing three places in The Brand Champions standings and growing faster than all its top 10 competitors bar one, it seems this timeless Eastern European vodka has cemented its consumer appeal for years to come.

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