The top 10 best-selling vodka brands

21st June, 2017 by Annie Hayes

8. Grey Goose

2016: 3.98m
2015: 3.95m
% change: 0.76%
Place last year: 10

After a year packed with travel retail activations, immersive experiences, marketing campaigns, pop-ups and more, Bacardi-owned Grey Goose is clearly beginning to reap what it has sowed. While the 0.76% growth rate might appear unremarkable on paper, the super-premium brand has battled market saturation, flavour fatigue, pricing and competition challenges powered by its multi-continent Extraordinary Summer campaign to remain buoyant. In December, the brand enjoyed a double-digit sales uplift after launching its “largest ever” travel retail activation as part of its ‘Gift of the Extraordinary’ campaign, and followed this in February by recruiting five leading UK bartenders to create its Film Awards Season Cocktail Collection, served at the BAFTAs and other star-studded celebrations.

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