The top 10 best-selling vodka brands

21st June, 2017 by Annie Hayes

10. Belenkaya

2016: 3.72m
2015: 3.47m
% change: 7.27%
Place last year: –

Due to Bayadera Group’s non-disclosure of Khlebny Dar figures, Synergy-owned Belenkaya has jumped into the list of top 10 best-sellers, with 2016 marking a pivotal year for the brand in terms of sales. The brand has been plagued by years of declines due to ongoing troubles in its domestic Russian market, but is tentatively back in growth with the addition of 0.25m cases in 2016. No mean feat in a region where consumer confidence is said to be “the lowest in history”. Said to be the largest spirits group in Russia, Synergy has changed its name to Beluga Group as part of a strategy to strengthen its position as an international business. We won’t be surprised if we see Belenkaya move up the leaderboard in the years ahead.

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