The top 10 best-selling Scotch whisky brands

19th June, 2017 by Annie Hayes

4. Chivas Regal

2016: 4.26m
2015: 4.39m
% change: -2.96%
Place last year: 3

Chivas Regal – owned by Pernod Ricard’s whisky arm Chivas Brothers – took a hit in 2016, witnessing a 2.96% drop in volumes that subsequently resulted in the surrender of its third place perch. The brand has been gradually losing momentum in recent years, and despite the restructure of Chivas Brothers’ blending team in September 2016, followed by the launch of its first blended malt, Chivas Regal Ultis, in October, the pattern continued. Could continuing recovery in China and other Asian markets buoy the brand next year?

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