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Label 5 goes ‘metropolitan’ with City Edition

La Martiniquaise has released a limited-run, graffiti-style City Edition bottle for its blended Scotch expression Label 5 Classic Black, in line with its City Light campaign.

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Label 5 Classic Black has released a limited-run City Edition bottle

The bottle is entirely spray painted in black and echoes the “metropolitan, modern and cosmopolite character” of Label 5, while reflecting the brand’s “urban” positioning.

With a striking, colourful design, the artwork “offers a new vision” of the Label 5 Classic Black expression, a fruity, Speyside-influenced blend.

The Label 5 brand is available in more than 100 countries and sold 2.6 million 9-litre cases in 2015, ranking it in the global top 10 Scotch brands, according to Brand Champions figures.

Last year, Label 5 created a promotional Instagram video featuring over 100 clips crowdsourced from fans across the globe, as part of its World Mix marketing campaign.

 

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