The top 10 best-selling Scotch whisky brands

19th June, 2017 by Annie Hayes

5. J&B

2016: 3.50m
2015: 3.50m
% change: 0%
Place last year: 5

Diageo’s J&B Scotch whisky slowed its declines to a juddering halt in 2016, plateauing at 3.50m cases. According to the group’s president of Europe, Russia and Turkey, J&B remains an “important brand” for Diageo, particularly in Spain and France, who added that work carried out on the blended Scotch brand has “not been good enough” in recent years. Harsh words perhaps, but they seem to have done the trick. The brand has been bolstered by months of communication platforms in-store and at cultural events such as Benicassim Festival, so positive growth could well be on the cards in next year’s report.

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