The top 10 best-selling Scotch whisky brands

19th June, 2017 by Annie Hayes

6. William Peel

2016: 3.00m
2015: 2.90m
% change: 3.45%
Place last year: 7

By contrast, William Peel continued its path of consistent and solid growth, this year hitting the 3m case mark and scooting up one spot in the leaderboard for its efforts. This winning flourish seems set to continue in the year ahead – at the end of 2016, owner Marie Brizard Wine & Spirits announced a strategic focus on the mainstream segment of the wine and spirits markets in order to drive EBITDA gains of €28-37 million by 2018.

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