The top 10 best-selling Scotch whisky brands

19th June, 2017 by Annie Hayes

8. Dewar’s

2016: 2.80
2015: 2.68
% change: 4.48%
Place last year: 8

Bacardi-owned Dewar’s has managed to wade off declines seen in 2015 with an abundance of travel retail activations during the festive period and an increased focus on the Chinese market – including an New Year campaign at 11 airport and border crossing locations across Asia Pacific. The brand’s strong performance could also be attributed to its partnership with China’s “largest” e-commerce company JD.com, which saw sales of Bacardi’s brands on JD.com increase more than 150% in the first half of 2016 compared with the previous year.

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