The top 10 best-selling Scotch whisky brands

19th June, 2017 by Annie Hayes

9. Label 5

2016: 2.59m
2015: 2.58m
% change: 0.39%
Place last year: 9

Owned by French drinks group La Martiniquaise, Label 5 has retained its spot at number 9, boosting sales by 0.39%. The brand is adept at engaging its audience with unique market activities – in December, for example, Label 5 released a graffiti-style City Edition bottle in line with its City Light campaign. This was followed by the launch of an international digital campaign that allows consumers to share a virtual drink with people across the globe in February this year.

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