The top 10 best-selling rum brands

28th June, 2017 by Amy Hopkins

10. Appleton Estate

2016: 1.22m
2015: 1.25m
% change: -2.40%
Place last year: 8

After increasing sales by 50,000 cases in 2015, Gruppo Campari’s Appleton Estate had a markedly different performance in 2016, when volumes dipped by 2.40%. The growth of Campari’s total rum portfolio was held back in 2016 by the US and Canada following to the transition to a new range, the group said in its latest full-year results. Appleton’s portfolio was restructured in 2015 to highlight a new naming classifications and packaging updates for three of its core expressions.

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