The top 10 best-selling Indian whisky brands

22nd June, 2017 by Kristiane Sherry

10. 8pm

 

2017: 5.65m nine-litre cases
2016: 4.10m
% change: +37.8%
Place last year: 10

Our 2017 Indian Whisky Brand Champion, Radico Khaitan’s 8pm put in a stellar performance in the last calendar year to reverse four years of declines and post remarkable 37.8% gains. How was this turnaround achieved in such a challenging economic climate? A repackaging exercise was key, according to Pallavi Kapoor, deputy general manager marketing, at Radico Khaitan. The new 180ml Tetra-Pak format not only offered “value for money”, she said, but also made it easier for the brand to reach remote locations in the domestic market. The results have been impressive, and we look forward to seeing how the momentum might continue on into 2017.

3 Responses to “The top 10 best-selling Indian whisky brands”

  1. Anupam Das says:

    Please guide me to choose the right whisky.

  2. Seems like these brands are a must try.

  3. Must try Indian whisky brands

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