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Russian Standard teams up with Cirque du Soleil

Russian Standard Vodka has signed a multi-year deal with entertainment company Cirque du Soleil to become the official vodka sponsor of shows in the US and Canada.

Russian Standard Vodka is the official sponsor of Cirque de Soleil

The partnership spans multiple platforms, including on-site event activation, co-branded content creation, online media and retail integration.

“We decided to partner with Cirque du Soleil because it’s a successful and forward-thinking entertainment property reaching millions of highly coveted consumers,” said Leonid Yangarber, CEO of Roust Americas.

“While Russian Standard Vodka has solidified a loyal following in both the US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences.”

“We are delighted to be partnering with Russian Standard Vodka, a premium brand that will add another level of engagement, through creative activations, to the already unique Cirque du Soleil experience,” said Richard L. Davies, global head creative, Alliances & Licensing.

Last month, Russian Standard Vodka launched a limited edition Fabergé bottle in the US and Canada, the second design in a series inspired by the decorative technique.

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