Russian Standard teams up with Cirque du Soleil

Russian Standard Vodka has signed a multi-year deal with entertainment company Cirque du Soleil to become the official vodka sponsor of shows in the US and Canada.

The partnership spans multiple platforms, including on-site event activation, co-branded content creation, online media and retail integration.

“We decided to partner with Cirque du Soleil because it’s a successful and forward-thinking entertainment property reaching millions of highly coveted consumers,” said Leonid Yangarber, CEO of Roust Americas.

“While Russian Standard Vodka has solidified a loyal following in both the US and Canada, we expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences.”

“We are delighted to be partnering with Russian Standard Vodka, a premium brand that will add another level of engagement, through creative activations, to the already unique Cirque du Soleil experience,” said Richard L. Davies, global head creative, Alliances & Licensing.

Last month, Russian Standard Vodka launched a limited edition Fabergé bottle in the US and Canada, the second design in a series inspired by the decorative technique.